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Hongwei He
Prof
Professor
,
MSM Marketing
https://orcid.org/0000-0002-3194-5379
Email
hongwei.he
manchester.ac
uk
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Research output
(46)
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(1)
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(6)
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(5)
Supervised Work
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5 results
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The Impact of Algorithmic Personalised Pricing on Consumer Purchase Deferral
Atia, Z. (Author),
He, H.
(Supervisor) &
Sarantopoulos, P.
(Supervisor),
8 Jul 2025
Student thesis
:
Phd
File
Opportunities and implications of consumersâ use of artificial intelligence (AI)
Kennedy, K. (Author),
He, H.
(Supervisor) &
Sarantopoulos, P.
(Supervisor),
19 Dec 2023
Student thesis
:
Doctor of Business Administration
File
CONFLICTING GOALS: CALORIE ATTENTIVENESS AND CONSUMER FOOD BUNDLE CHOICE
Omebere-Iyari, O. (Author),
He, H.
(Supervisor) &
Sarantopoulos, P.
(Supervisor),
8 Sept 2022
Student thesis
:
Phd
File
Consumers' Responses to Brand Extensions: An Emotional Perspective
Yuen, T. W. (Author),
He, H.
(Supervisor) &
Nieroda, M.
(Supervisor),
18 Dec 2020
Student thesis
:
Phd
File
Competitiveness of the Chinese Pharmaceutical Industry: Environment, Drivers and Strategies
Hua, X. (Author),
He, H.
(Supervisor),
12 Nov 2019
Student thesis
:
Doctor of Business Administration
File