Exploring clothing fit as a motivator for lifetime extension and circular disposal

Literature suggests perceived clothing fit quality to facilitate emotional connections with garments due to various factors such as the impact of fit on aesthetics and comfort, thus affecting length of ownership and regularity of wear. No research to date explores if and how clothing fit may impact the care, repair and disposal decisions that are vital in a circular economy. The present study fills this gap using qualitative wardrobe studies to explore how consumers’ care, repair and dispose of garments of different perceived fit quality. Through a grounded theory approach, a conceptual model is developed regarding how and why garment fit impacts participant garment care and disposal methods. Findings indicate that consumers view well-fitted clothing as valuable due to regular and pleasant use, resulting in lifetime extension through enhanced care and repair, and a heightened motivation to dispose via reuse. Thus, garment fit may facilitate consumer engagement in circularity.