I am a Lecturer (equivalent to Assistant Professor in the U.S.) in the Department of Comparative and International Business at the University of Manchester, UK. I hold a Ph.D. in Management from Rutgers University, USA, and a Master of Science in Economics from Tilburg University, the Netherlands. My research focuses on international business and strategic management, with a particular emphasis on corporate social irresponsibility (CSI) and its implications for multinational corporations (MNCs).

My recent work examines how parent-level CSI impacts the performance of foreign subsidiaries, emphasizing the mitigating roles of innovation and marketing strategies in managing reputational damage. I also explore the microfoundations of strategy, including how managerial cognition shapes firms' responses to institutional changes and how subsidiary managers' characteristics influence innovation within MNC networks.

My research provides critical insights into how firms navigate complex institutional environments and meet stakeholder expectations to maintain and enhance global competitiveness. Before entering academia, I served as an officer in the Economic Affairs Department of the Association of Southeast Asian Nations (ASEAN) Secretariat, where I gained valuable experience in regional economic policy and international cooperation.